When I formed my company I thought long and hard about its name choice. There were endless possibilities, some corporate sounding, others intended to evoke an image or feeling. However, the name that rang true to me was Gizmo Home Craft.
Gizmo was given to my wife, Daphne. Although Gizmo was technically her dog, he quickly became my friend, loyal companion and part-time officemate.
Gizmo was an amazing animal who was a much loved addition to our family.
I like the fact that his name lives on in my company, Gizmo Home Craft.